Do not forget to summarize the main takeaways and don’t forget to bold the important words in the paragraphs and use lists.
Writing a successful call to action in your cover letter can make the difference between you getting noticed and your application being overlooked. It’s essential to understand the different types of call to action, the elements of a compelling CTA, and how to compose your own that you can use to your advantage throughout your job search. In this article, we will walk you through all the steps of writing a successful call to action in your cover letter.
1. What is a Call To Action?
A call to action, or CTA, is an instruction to the reader to take a specific action. It is often used to influence the reader and encourages them to act in a certain way. In your cover letter, it could be anything from requesting an interview to asking for a referral. Calls to action should be specific, stated clearly in a few words, and direct the reader to take a positive action.
1.1 Benefits of a CTA
A call to action is essential in any cover letter, as it helps the employer understand the kind of role you’re looking for and the specific actions you’re requesting of them. A well-written CTA can also make it easier for an employer to act on your request or offer you a referral, as it provides them with a clear and direct instruction.
1.2 Different Types of CTA
When writing a CTA in your cover letter, it’s important to know the different types of call to actions you can use. Here are some of the more common types you can use to make your cover letter stand out:
- Request an Interview
- Request a Referral
- Request Further Information
- Request a Meeting
- Invite the Employer to Contact You
- Invite the Employer to Check Out Your Résumé or Website
2. How to Write an Effective CTA
Now that you know what a call to action is and the different types, let’s look at how to write an effective CTA in your cover letter.
2.1 Use Action Verbs
Your call to action should be succinct and include powerful action verbs like “ask”, “request”, “inquire”, “contact”, and “learn”. This will give the reader a clear direction and make it easier for them to take action.
2.2 Be Specific and Clear
Your call to action should also be specific and clear. Avoid long, complex sentences and make sure it’s easy to understand what action you’re asking the reader to take.
2.3 Request a Timeframe
Including a timeframe in your call to action can also be beneficial, as it gives the reader a deadline to complete the action you’re asking them to take. This can make it more likely that they’ll actually do it.
3. Examples of Call To Action
Now that you know how to write an effective call to action, here are some examples of great CTA statements you can use in your own cover letter:
- I would like to inquire about a potential opportunity to meet with you to discuss the available role.
- I am interested in learning more about the role and would be eager to discuss my qualifications with you.
- I am available to speak with you at your convenience and I would be happy to provide you with a detailed résumé and references.
- I look forward to hearing from you within the next two weeks.
People Also Ask
What is a CTA in a cover letter?
A call to action, or CTA, is an instruction to the reader to take a specific action. In your cover letter, it could be anything from requesting an interview to asking for a referral.
How do you write a CTA on a cover letter?
When writing a CTA in your cover letter, it’s important to be specific, clear and direct the reader to take a positive action. Include powerful action verbs and be sure to request a timeframe for the reader to complete the action.
What goes into a CTA?
A CTA should be specific, clear and include action verbs such as “ask”, “request”, “inquire”, “contact”, and “learn”. It’s important to also include a timeframe for the reader to complete the action.
What is an example of a CTA?
An example of a CTA could be: “I would like to inquire about a potential opportunity to meet with you to discuss the available role” or “I am interested in learning more about the role and would be eager to discuss my qualifications with you”.
Final Words
Writing a call to action in your cover letter is essential when applying for a job, as it’s an instruction to the reader to take a specific action. Knowing the different types of call to actions, the elements of a compelling CTA, and how to compose your own can help you write one that stands out and encourages the reader to take action. Keep this guide in mind when you’re crafting your own call to action for your next job search.