Writing a strong and comprehensive public relations cover letter can be the key to capturing the attention of potential employers and giving yourself a chance to stand out in the competition. It is important to tailor your cover letter to the position in order to make your case that you could be a valuable part of the team. In this article, we will provide tips on how to write a successful public relations cover letter, from start to finish.

Organizing Your Cover Letter


Start your cover letter off on the right foot by properly addressing the recipient, saluting them and introducing yourself in a professional and engaging manner. Use the individual’s name if known, otherwise use the title of the department or Mr./Ms.


The introduction should be short but effective, expressing excitement about the opportunity and explaining why you think you are the best candidate for the role. After introducing yourself and introducing the role, provide a summary of your education and relevant industry experience.


The body of the cover letter should either focus on the key skills or qualifications the reader is looking for in the ideal candidate, or highlight an achievement related to the public relations field. Your body paragraphs will be the best opportunity to show the reader how your experience and skills can help achieve the goals of the organization.


Wrap your cover letter up on a positive note. Express your appreciation for their team’s time and consideration and remind them of your enthusiasm for the role. Finally, provide contact information for easily and quickly reaching you for further assessment.

People Also Ask

What should be included in a PR cover letter?

A PR cover letter should include a greeting and introduction, a brief but informative summary of your professional qualifications, a body focused on relevant skills and experience and a closing expressing appreciation and contact information.

How do you end a cover letter?

The closing of the cover letter should be brief and upbeat, expressing appreciation for the reader’s time and consideration and providing contact information for further contact.

Can a cover letter be more than one page?

A cover letter should be one page long. If there is additional information that needs to be included, it should be attached separately as a resume.

What makes a great PR cover letter?

A great PR cover letter is tailored to the position and includes examples of accomplishments related to the public relations field. It should also be focused on the skills and qualifications that the hirer is looking for and express a genuine interest in the position.

Should I include a headline on my cover letter?

Including a headline on your cover letter can be a great way to distinguish your letter from others, as long as it is professional and relevant to the position.

Final Words

Writing a successful PR cover letter is essential for a job seeker interested in the communications and public relations fields. By taking the time to tailor your cover letter to your experience and qualifications, as well as the role requirements, you will give yourself the best chance of potential employers taking notice. With the tips provided in this article, you will be better equipped to write a powerful, compelling and effective public relations cover letter.