Writing a cold cover letter that stands out from the competition can be difficult, but it is a crucial skill today. A “cold cover letter” is when you are writing a letter of introduction to a recruiter or company, with no prior contact/connection. It requires you to do a bit more research and put extra effort into it in order to stand out from all other candidates. In this article, we will look at the steps on how to write a cold cover letter and provide you with some useful tips.


1. Research the company and the job

2. Tailor the letter to the job

3. Write an attention-grabbing introduction

4. Formatting your Cold Cover Letter

5. Mentioning a Referral

6. Demonstrating Interest and Knowledge

7. showcase your knowledge of the company

8. Spelling Check and Proofread your letter

9. Making Your Cold Cover Letter Memorable

10. Sending Your Cold Cover Letter

1. Research the Company and the Job

The first and most important step in writing a cold cover letter is to research the company and the job role thoroughly. It is important to get a good understanding of the company culture, job role and the expectations of the employer. This will enable you to create a personalized letter that shows that you have researched the job and the company in-depth.

Go Beyond the Job Description

In addition to looking at the job description, try to read about the company’s products and services, news articles, and even customer reviews. This will help you to gain insight into the company’s mission and how your skills and experience can benefit the company.

Prepare for an Interview

Your research should not be limited to the company and job role. Research the people you’ll be potentially interviewing with and their positions at the company. During your interview, you can use the information to demonstrate your knowledge of the company, job role and of the people you’ll be talking to.

2. Tailor the Letter to the Job

In addition to researching the company, you should also take the time to tailor your cold cover letter to the job role you are applying for. Stating what interests you about the job role, the company’s mission, and how you can contribute to the company’s success is key to capture the interest of the reader. Highlighting any relevant transferable skills, qualifications and experiences will also demonstrate why you are a strong candidate for the position.

Customise Your Narrative

Your first draft should be tailored to the specific job. Be sure to address all of the qualifications or skills mentioned in the job description, and use specific keyword or action words from the description in your letter.

Highlight Your Achievements

Including information about your achievements will illustrate why you are suitable for the job in question. Try to include examples of any success, commendations, awards and certificates you have achieved in past positions that are related to the job you are applying for.

People Also Ask:

Q: What detail should be included in a cold cover letter?

In a cold cover letter, you should include details such as your contact information, a brief introduction to yourself, an explanation of why you are the right fit for the position, a discussion of particular skills and achievements that make you stand out, and a closing paragraph.

Q: What do recruiters look for in a cover letter?

Recruiters typically look for cover letters that offer a personalized perspective on how the applicant’s experience and qualifications match the job description. They also look for evidence that the candidate is passionate about the role and can articulate why they should be selected for the position.

Q: Is it OK to Cold Call a company?

Yes, cold calling a company is an acceptable way to demonstrate your interest in the job and reach out to the hiring manager or recruiter before applying. Your cold call should be brief and professional. Introduce yourself, explain why you are calling, and explain briefly why you are the right candidate for the job.

Q: Is a cold cover letter necessary?

Yes, a cold cover letter is necessary when applying to a position without prior contact with the company. It is a great way to introduce yourself, your skills and experiences, and explain why you would be a great fit for the job.

Q: Can I use the same cold cover letter for multiple positions?

No, you should tailor your cold cover letter for each position you apply for. Each job is different and requires different skills and experiences so make sure your cover letter reflects this.

Final Words

Writing a cold cover letter can be daunting, but following these steps can help you create an attention-grabbing letter that mirrors your skills and demonstrates your enthusiasm for the job. Taking the time to research the company, tailor the letter to the job, and showcase your knowledge of the company and personal achievements will enable you to stand out from the competition.